Last Updated: August 5, 2026
This Privacy Notice describes how Go Marketplace LLC, a Delaware limited liability company d/b/a GoTickets (“we,” “us,” “our”) collects, uses and discloses information about individuals who use our website (https://gotickets.com/), applications (including mobile applications), services, tools and features, or otherwise interact with us (collectively, the “Services”). For the purposes of this Privacy Notice, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Notice.
Please read this Privacy Notice carefully. By using any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Notice. If you do not agree to this Privacy Notice, please do not use or access the Services. See our Terms of Service for more information about the Services generally.
We may modify this Privacy Notice from time to time, in which case we will update the “Last Updated” date at the top of this Privacy Notice. If we make material changes to how we use or disclose information we collect, we will use reasonable efforts to notify you (such as emailing you at the last email address you provided us or posting notice of such changes on the Services) and will take additional steps as required by applicable law. If you do not agree to any updates to this Privacy Notice, please do not continue using or accessing the Services.
When you use or access the Services, we collect certain categories of information about you from a variety of sources.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features. Information that you directly submit through our Services includes:
We collect the information you enter or submit through the Services even if you do not complete a transaction. For example, if you enter your email address or other contact information into a form, field, or checkout page but do not complete a purchase, account registration, or other action, we may still collect and retain the information you entered.
We also automatically collect certain information about your interaction with the Services, when you open an email, or connect to our wireless internet access (“Usage Data”). To do this, we may use cookies, pixels, SDKs, web beacons/clear gif, and other geolocation tracking technologies (“Tracking Technologies”). Usage Data includes:
For more information on how we use Tracking Technologies and your choices, see the section below, Cookies and Other Tracking Technologies.
We may obtain information about you from outside sources, including information that we collect directly from third parties and information that you choose to have shared with us. Such third parties and information includes:
Any information we receive from outside sources will be treated in accordance with this Privacy Notice. We are not responsible for the accuracy of the information provided to us by third parties and are not responsible for any third party’s policies or practices. For more information, see the section below, Third Party Websites and Links.
GoTickets is also active on social media. You may have the opportunity to comment on those social media platforms regarding GoTickets and the products we offer and/or to submit or upload related photographs and other materials. GoTickets reserves the right to post on the Services, other websites, and social media pages any comments, photographs, or content that you post on our social media pages or provide to us through social media.
If you list or sell tickets through our Services, we collect the following additional categories of information, in addition to the information described above:
Purposes. We collect and use seller information solely to facilitate ticket listings and sales, process payouts, comply with applicable tax reporting and Know Your Customer (KYC) obligations, prevent fraud and unauthorized activity, and verify identity. We do not sell seller tax identification or banking information to third parties. Seller tax information is shared with our payment processors and, to the extent required by applicable law, with taxing authorities.
Retention. We retain seller tax identification and banking information for as long as required by applicable tax law, generally a minimum of seven (7) years from the date of the relevant transaction, or as otherwise required or permitted by law.
With respect to the categories of information we collect, we use information about you as described below:
We may deidentify information about you such that it cannot reasonably be used to infer information about you or otherwise be linked to you (or we may collect information that has already been deidentified), and we may use such deidentified information for any purpose. To the extent we possess or process any deidentified information, we will maintain and use such information in deidentified form and not attempt to re-identify the information, except solely for the purpose of determining whether our deidentification process satisfies legal requirements.
Please note that some of our Services may require you to verify your identity for fraud and identity verification purposes. Through those verification processes, you may be directed to our third party identity verification partner Persona. If you follow links to sites or platforms that we do not control and are not affiliated with us, you should review the applicable privacy notice, policies and other terms. See Persona’s privacy policy here. This Privacy Notice does not apply to Persona’s processing of the information you provide Persona or that Persona collects about you.
The Services automatically use cookies and Tracking Technologies to track your use of the Services in order to facilitate and enhance the user experience on the Services, to learn and track how you access and use the Services, including when and how users visit the Services and how popular particular Service pages are and aren’t, to provide you with customized advertising, and for other purposes as described herein.
Most browsers accept cookies and other Tracking Technologies automatically, but you may be able to control the way in which your devices permit the use of Tracking Technologies. If you so choose, you may block or delete our cookies from your browser; however, blocking or deleting cookies may cause some of the Services, including certain features and general functionality, to work incorrectly. Changing your cookie preferences in one browser will not necessarily carry over to other browsers, so you may need to adjust your preferences each time you get a new device, install a new browser, upgrade an existing browser, or alter or delete a browser’s cookie file. If you have questions regarding the specific information about you that we process or retain, as well as your choices regarding our collection and use practices, please contact us using the information listed below.
Cookies are small pieces of information that are stored on your device’s hard drive by your web browser.
The Services may use both cookies that we implement (sometimes referred to as first-party cookies) and cookies implemented by our suppliers and other third parties (sometimes referred to as third-party cookies). The types of information collected by a cookie and the purposes for which that information is used will depend on the type of cookie. By way of illustration, the types of cookies used, the types of information collected by those cookies, and the purposes for which that information are used are described below.
For more information about cookies, including about advertising cookies and your choices regarding cookies, we suggest you visit the following websites: https://www.consumer.ftc.gov/articles/0042-online-tracking; https://www.allaboutcookies.org; https://www.youronlinechoices.com.
As noted above the Services use third-party analytics tools (e.g., Google Analytics) to collect and process data about your use of the Services. Our analytics providers may set and read cookies to collect this data, and your web browser will automatically send data collected by those cookies to our analytics providers. Our analytics providers use this data to provide us with reports that we will use to improve the Services’ structure and content.
For example, we utilize Google Analytics and other analytical tools offered by Google. For more information on how Google uses this data, visit Google’s page on How Google uses data when you use websites or apps that use Google Services. To prevent this data from being used by Google Analytics, follow the instructions to download and install the Google Analytics Opt-out Browser Add-on for each browser you use. Using the Google Analytics Opt-out Browser Add-on will not prevent us from using other analytics tools and will not prevent data from being sent to the Service itself or to Google.
We may use or participate in advertising networks and related advertising services that are managed and provided by third-party advertising servers, advertising agencies, technology vendors, and research firms, including Google Ads, advertising services provided by Meta (sometimes referred to as the Meta “tracking pixel”), and advertising services provided by TikTok (sometimes referred to as TikTok Pixels).
Advertising networks often gather data about consumers who view advertisements to make inferences about a consumer’s interests and preferences, which enables their computers to deliver advertisements directly targeted to the consumer’s specific interests. This practice is often referred to as “online behavioral advertising.” For example, a third-party advertising network might collect the type of web browser you use, the type of computer operating system you use, the domain name of a website you visit, whether or not you visit specific pages of the Services and other websites, the location of your Internet service provider, the date and time of a visit to a website, and other interactions between you and a website.
Through Google Ads, Google uses your Internet searches, cookies, and similar identifiers (e.g., pixel tags) to collect information about your visits to the Service and your interaction with our products and services to generate targeted advertisements to you on other websites that you visit across the Internet. We may also enable and implement Google Analytics Advertising Features on the Services. To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google’s collection or use of this information, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions.
To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, please visit the National Advertising Initiative Consumer opt-out page. Please remember that changing your settings with individual web browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads from time to time. Your device may also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Interest-Based Ads” on Android) that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes.
Third-Party Tracking Technologies. Our Services use third-party tracking technologies, scripts, pixels, and software development kits (“Tracking Technologies”) operated by third-party companies including, but not limited to: Meta Platforms, Inc. (Meta Pixel); Google LLC (Google Analytics, Google Ads, and Google Marketing Platform / DoubleClick); Microsoft Corporation (Microsoft Clarity and Bing Ads); TikTok; and fraud-prevention and security service providers. A current list of the third-party Tracking Technologies we use is available through the “Your Privacy Choices” link in the footer of our website.
How Tracking Technologies Work. When you visit our Services, your web browser may transmit requests to our servers and to the servers of these third-party companies. These Tracking Technologies may collect information about your interactions with our Services, including pages viewed, links clicked, items viewed, search queries, referring URLs, and other browsing activity, and may record routing, addressing, or signaling information such as your IP address, referrer URLs, and connection metadata. We and our third-party partners use this information to measure advertising effectiveness, serve targeted advertisements, analyze usage and performance, detect and prevent fraud, and improve our Services.
Session Replay. Certain of these tools (currently including Microsoft Clarity) are session replay and user-experience analytics tools that record your interactions with our Services, such as pages visited, time on page, mouse movements, clicks, scrolls, and information entered into forms. We use this information for internal analytics, improving our Services, and troubleshooting. These tools are configured not to capture payment card numbers, passwords, or other sensitive credentials.
Your Consent. By using our Services, you consent to the operation of these Tracking Technologies and to the transmission of information about your interactions with our Services to the third parties described above and in our Cookie Policy. You may exercise choices over certain Tracking Technologies as described in the “Do Not Track & Global Privacy Controls” section below and through the “Your Privacy Choices” link in our footer.
reCAPTCHA. Our Services use Google’s invisible reCAPTCHA to protect against spam, bots, and automated abuse. reCAPTCHA may collect information including your IP address, date and time of visit, language settings, screen size and resolution, and mouse movements. This use of information is governed by Google’s Privacy Policy (policies.google.com/privacy) and Terms of Service (policies.google.com/terms).
Your browser settings may allow you to transmit a “do not track” signal, “opt-out preference” signal, or other mechanism for exercising your choice regarding the collection of information about you when you visit various websites. Our website recognizes the Global Privacy Control (GPC) signal which enables you to opt out of certain uses or disclosures of information about you. If you notify us of your preference through GPC, we will honor your request only for the browser or device that sends the GPC signal. To learn more about “do not track” signals, you can visit https://www.allaboutdnt.com/. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/.
We may disclose information about you to third parties for legitimate purposes subject to this Privacy Notice, including the following categories of third parties:
We may also disclose information about you as needed to comply with applicable law or any obligations thereunder or to cooperate with law enforcement, judicial orders, and regulatory inquiries, to enforce any applicable terms of service, and to ensure the safety and security of our business, employees, and users.
Certain features of the Services allow you to initiate interactions between the Services and third party services or platforms, such as social networks (“Social Features”). Social Features include features that allow you to access our pages on third party platforms, and from there “like” or “share” our content. Use of Social Features may allow a third party to collect and/or use information about you. If you use Social Features, information you post or make accessible may be publicly displayed by the third party service. Both we and the third party may have access to information about you and your use of both the Services and the third party service; for more information, see the section below, Third Party Websites and Links.
We may provide links to third party websites or platforms. If you follow links to sites or platforms that we do not control and are not affiliated with us, you should review the applicable privacy notice, policies and other terms. We are not responsible for the privacy or security of, or information found on, these sites or platforms. Information you provide on public or semi-public venues, such as third party social networking platforms, may also be viewable by other users of the Services and/or users of those third party platforms without limitation as to its use. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owner or operators.
The Services may also incorporate features, add-ons, portals, and content including feeds, scripts embedded in the Services’ code, and visible content (e.g., videos), provided by third parties. In some cases, those third parties collect data about how you interact with their content. The Services may also include Google Maps features and content. Google Maps features and content is subject to the then-current versions of Google Maps/Google Earth Additional Terms of Service and Google Privacy Policy.
Our Services may also use YouTube to make content in video format available to you. By accessing a part of the Services where videos are available, watching an embedded video, or otherwise interacting with any content made available through YouTube, you signify your agreement with YouTube’s terms and conditions. YouTube collects and otherwise has access to usage data (e.g., what videos you accessed and watched) through videos embedded in the Services as further described in YouTube’s Privacy Notice. YouTube adheres to Google’s privacy policies and principles, part of which allow you to control certain privacy settings and which data are collected.
Video Privacy Protection Act. When you view embedded video content on our Services, the applicable video provider (such as YouTube / Google LLC) may receive information about your viewing activity, and if you are logged in to a Google account, Google may associate that activity with your account. By using our Services and viewing embedded video content, you consent, to the extent required by the Video Privacy Protection Act (18 U.S.C. section 2710) or similar applicable laws, to our disclosure to the applicable video provider of information that may identify you as having requested or obtained specific video content through our Services. You may withdraw this consent at any time by logging out of your Google account before viewing embedded video content on our Services.
Children under the age of 13 are not permitted to use the Services, and we do not seek or knowingly collect any personal information about children under 13 years of age. If we become aware that we have unknowingly collected information about a child under 13 years of age, we will make commercially reasonable efforts to delete such information. If you are the parent or guardian of a child under 13 years of age who has provided us with their personal information, you may contact us using the information below to request that it be deleted. In addition, we do not sell personal information, use personal information for targeted advertising, or use personal information to build behavioral profiles of any individual we have actual knowledge is under the age of 16.
Despite our reasonable efforts to protect information about you, no security measures are impenetrable, and we cannot guarantee “perfect security.” Any information you send to us electronically, while using the Services or otherwise interacting with us, may not be secure while in transit. We recommend that you do not use unsecure channels to send us sensitive or confidential information.
Information you provide to us should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up to date. We retain information about you for as long as it is reasonably necessary for the purposes specified in this Privacy Notice. When determining the length of time to retain information about you, we consider various criteria, including whether we need the information to continue to provide you the Services, resolve a dispute, enforce our contractual agreements, prevent harm, promote safety, security and integrity, or protect ourselves, including our rights, property or product.
This section applies to you only if you are a California resident (“resident” or “residents”). Among other things, this section sets forth disclosures required under California law as applicable to us, including, for example, the California Consumer Privacy Act (“CCPA”).
In the preceding 12 months, we (i) collected the following categories of personal information about residents for the following purposes, and (ii) (where indicated below) disclosed for a business or commercial purpose (as identified below) to third parties the following categories of personal information:
| Category | Category of Purposes (defined in the Uses of Information section above) | Category of Recipients (defined in the Disclosure section above) |
|---|---|---|
| Identifiers such as name, date of birth, physical address, telephone number, cellphone number, and email address. Personal information categories listed in the California Customer Records statute such as name, address, and telephone number. Characteristics of protected classifications under California or federal law such as age. Commercial information such as ticket information, credit or debit card type, number, expiration date, security code, and billing address. Internet or other similar network activity such as information regarding your interaction with the Services, IP address, log files, login information, and cookies and device information. Audio, electronic, visual, thermal, olfactory, or similar information such as photographs and video and audio recordings. Approximate geolocation data such as IP address. Inferences drawn from other personal information. | Services and Purpose Collected; Communication with You; Personalization; Advertising; Analytics; Marketing Communications; Evaluation and Improvement; Quality Assurance; Fraud Prevention; Lawful Processes; Protection of Company; With Your Consent | Affiliates; Third-Party Payment Processors; Service Providers; Marketing Providers; Event Partners; At Your Direction; Advisors; Bankruptcy and Other Business Transactions |
| Sensitive personal information such as payment card information. | Services and Purpose Collected; Communication with You; Fraud Prevention; Lawful Processes; Protection of Company | Third-Party Payment Processors |
We only use and disclose sensitive personal information for the purposes specified in the CCPA. The criteria we use to determine how long to retain personal information about you is described in the section above, Data Security and Retention.
We do not have actual knowledge that we “sell” or “share” (as those terms are defined under the CCPA and used throughout this section) personal information of residents under 16 years of age. However, we do sell and share certain categories of personal information and, in the preceding 12 months, we have sold and shared the categories of personal information about residents as noted in the table set forth in the U.S. Residents Privacy Rights section below.
In addition to those rights set forth in the U.S. Residents Privacy Rights section below (as applicable), California law provides residents the right to request that a business that collects personal information about them disclose (1) the categories of personal information collected, disclosed, sold and/or shared; (2) the categories of sources from which the personal information was collected; (3) the business or commercial purpose for collecting, selling, and/or sharing personal information; (4) the categories of third parties with whom we disclosed, sold, and/or shared personal information; and (5) the specific pieces of personal information we have collected about you. To exercise this right, use the methods set forth in the Exercise Your Rights section below.
In addition to those rights set forth in the U.S. Residents Privacy Rights section below (as applicable), California law permits residents to request certain details about how their “personal information” (as defined in California Civil Code Section 1798.83) is shared with third parties for their direct marketing purposes. Residents may, under certain circumstances, obtain the categories of personal information shared and the names and addresses of all third parties that received personal information for their direct marketing purposes during the immediately prior calendar year. To make such a request, please contact us using the information listed below. Please note that we are only required to respond to one request per resident each year.
We may offer promotions, discounts, or loyalty program benefits in connection with your provision of personal information (such as your email address). If we do so, such offers constitute a “financial incentive” under the CCPA. Participation is always voluntary. You may withdraw from any such program at any time by contacting [email protected]. The value of the incentive is reasonably related to the value of the personal information provided, as determined by our good-faith estimate of the benefit we receive from using that information for marketing and service-improvement purposes.
Some U.S. states (for example, California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia) provide certain rights and options to their residents. Depending on the laws applicable to our processing of personal information about you and the location in which you reside, you may have the ability to exercise the rights listed below. Subject to the foregoing and all applicable limitations, exemptions, or exceptions to these rights, you may have the right to:
Sensitive Personal Information. For purposes of this section, “Sensitive Personal Information” (or “Sensitive Data”) has the meaning given under the applicable state privacy law, and may include, depending on the state: your Social Security, driver’s license, state identification, or passport number; an account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to the account; precise geolocation; and the contents of your mail, email, or text messages where we are not the intended recipient. For residents of Colorado, Connecticut, Delaware, Indiana, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, and Virginia, we will obtain your consent before processing Sensitive Personal Information (as defined under applicable state law). For residents of Iowa and Utah, we will provide notice at or before the time we collect Sensitive Personal Information.
We do not use personal information about you in furtherance of automated profiling decisions that produce a legal or similarly significant effect. We do “sell” personal information and use personal information for “targeted advertising” purposes (as such concepts are defined under U.S. state privacy laws) with respect to certain categories of personal information and, in the preceding 12 months, we have sold and used for targeted advertising the following categories of personal information:
| Category of Personal Information | Categories of Purposes | Categories of Recipients |
|---|---|---|
| Identifiers; Internet or other electronic network activity information | Analytical and targeted advertising purposes, including, for example, cross-contextual and targeted advertising. Specifically, to target advertisements to you for goods and services and to display those advertisements on other websites or platforms. | Marketing Providers, specifically analytics, marketing, advertising, and remarketing partners and service providers. |
You may have the right to opt out of the selling and targeted advertising as described herein. You may exercise this right to opt out by utilizing the Global Privacy Control as mentioned in the Do Not Track & Global Privacy Controls section above, or by clicking the Your Privacy Choices option in the footer of the website and changing your Cookie Settings as described on that webpage. If you have any questions, concerns, or would like more information on our ability to opt out, you can contact us by emailing: [email protected].
We do not discriminate against users for exercising the rights granted to them under applicable law and that are applicable to our processing of personal information.
Under Nevada Revised Statutes Chapter 603A, Nevada residents may submit a request to opt out of the sale of certain “covered information.” We do not sell covered information as those terms are defined under Nevada law; however, you may still submit an opt-out request to [email protected] and we will honor it as required by Nevada law if we were to engage in such a sale in the future.
To exercise these rights, please see the Exercise Your Rights section below.
Any claim, dispute, or controversy arising out of or relating to this Privacy Notice, our privacy practices, or our use of Tracking Technologies — including any claim under any federal or state wiretapping, eavesdropping, electronic surveillance, or communications-privacy statute, and any claim relating to our collection, use, or disclosure of information through Tracking Technologies — is subject to the binding individual arbitration and class action waiver provisions set forth in our Terms of Service. By using the Services, you agree that any such claim will be resolved exclusively on an individual basis through binding arbitration and not through any class or collective proceeding, to the fullest extent permitted by applicable law.
If you are a resident of Canada, this section supplements the Privacy Notice above and applies to our processing of your personal information under the Personal Information Protection and Electronic Documents Act (PIPEDA), Quebec’s Act respecting the protection of personal information in the private sector (Law 25), and applicable provincial privacy legislation in Alberta and British Columbia.
Consent. We collect, use, and disclose your personal information only with your knowledge and consent, except where otherwise permitted or required by law. By using our Services, you consent to our collection, use, and disclosure of your personal information as described in this Privacy Notice. Where required by applicable law, we will seek your express consent.
Purpose Limitation. We collect personal information only for the purposes identified in this Privacy Notice, which a reasonable person would consider appropriate in the circumstances.
Accountability. We have designated an individual who is accountable for our compliance with applicable Canadian privacy laws. You may contact this individual at [email protected].
Access and Correction. You may request access to the personal information we hold about you and request that we correct any inaccurate information by contacting [email protected].
Breach Notification. In the event of a breach of security safeguards involving your personal information that creates a real risk of significant harm, we will notify you and the applicable regulatory authority as required by applicable law.
Cross-Border Transfers. Your personal information may be transferred to, stored in, and processed in the United States or other jurisdictions outside Canada. When we do so, we implement contractual and other appropriate measures to ensure that your personal information receives a comparable level of protection.
Quebec Residents. If you are a resident of Quebec, you have the following additional rights under Law 25: (a) the right to de-indexing of personal information about you that is disseminated online; (b) the right to data portability; and (c) the right to be informed if a decision based exclusively on automated processing of your personal information is made about you. We conduct privacy impact assessments for high-risk processing activities as required. You may also contact the Commission d’acces a l’information du Quebec (CAI) at www.cai.gouv.qc.ca.
If this Privacy Notice expressly stated above that you have certain rights, or applicable law grants you certain rights as it relates to the Services and information we collect about you, you may exercise any of these rights by contacting us using the information provided below. You may submit a request to us by:
Or by following the opt out methods and processes identified above. For clarity, to exercise your rights to opt-out of targeted advertising, or the “selling” or “sharing” of personal information about you, you must follow the instructions provided under the U.S. Residents Privacy Rights section noted above.
Additionally, you may have the right to appeal our decision regarding a request related to these rights by contacting us using the information provided below. If the appeal is denied, you may submit a complaint to the applicable government regulator or authority in the jurisdiction in which you are located (for example, the state Attorney General in the state in which you reside).
When you submit a request or an appeal, we will limit our collection of information about you to only what is necessary to securely fulfill your request or process your appeal. Making a request or appeal does not require you to create an account with us.
To verify certain requests — for example, requests to know, delete, or correct — we may need to collect additional information to verify your identity and the request before providing a substantive response to the request.
Some jurisdictions, depending on your location, permit you to authorize an agent to make requests on your behalf to exercise your rights. If you have a registered agent to act on your behalf, we have the right to authenticate such agent’s authority to act.
Should you have any questions about our privacy practices or this Privacy Notice, please email us at [email protected] or contact us at 877.698.0030 or at 1313 North Market Street, Wilmington, DE, 19801.